We all know that the internet is a popular tool. But did we realise just how popular?
It wasn’t that long ago that offices didn’t contain a computer. All the notes and letters were written up on paper, either typed on a typewriter or written out by hand. But soon the computer became the address book, the diary, the stock keeper, it contains private and confidential information about employees, safely stored neatly in its inbuilt filing cabinets.
And in 1990 the internet begun to infiltrate our mainstream lives, used predominantly for communication. These days the internet covers more than communication. It is becoming our yellow pages, our agony aunt, our problem solver, our educator, even our doctor. It is becoming the hub of our businesses, the thing at which we orbit around. If the internet goes down for a day, it is extremely difficult for many of us to complete our everyday working tasks.
The internet, and the digital age, is one of the fastest moving technologies in our history.
In 1995, less than 1% of the world’s population was online. The International Telecommunication Union (ITU) predicts that by the end of 2018 3.2 billion people will be online. In a world population of 7.2 billion, that means almost half of the Earth’s human inhabitants will be using the internet.
Google currently processes an average of 40,000 search queries every second. That is over 3.5 billion searches per day. We send an estimated 2.4 million emails a second, which is 205 billion emails a day, and 74 trillion emails a year.
The internet is an incredibly powerful tool. If you are to put anything online, there are 3.2 billion people who have the potential to find it by the time this year is out. Has there ever been a tool created that would be able to give you a wider audience?
The question is not, “should I use the internet for business?” The real question is, “how can I use the internet for business?”
And that’s where we come in.