What is Social Media Marketing? If you’re using social media platforms to connect with your audience and build up your brand image, you’re using social media marketing! So, what are some great ways you can market your business or brand on social media for business success? Publishing great content often Engaging with your followers Posting…
What is Blockchain Technology? “Blockchain is a shared, immutable ledger that facilitates the process of recording transactions and tracking assets in a business network. An asset can be tangible (a house, car, cash, land) or intangible (intellectual property, patents, copyrights, branding).”1 In simpler terms, blockchain technology creates a single digital record of all the transactions…
Voice Search Optimisation (VSO) is an incredibly useful tool to bring your business higher up in voice search results, but how does it work? You can optimise your web pages to answer questions that people might ask through voice search by upgrading the information on your website to suit voice searches, by using more interrogative…
What is an interactive website? Most websites are probably considered interactive websites. This is because they contain lots of different types of software that create a diverse and engaging user experience.1 Examples of interactive actions2 Pressing play Skipping an ad Sharing Clicking Voting Playing a game Entering a location Using a simple tool (ex. budget…