We specialise in e-commerce website development here at 27 Web Management. By using different techniques and platforms, we can increase sales and returning customers for your business. With our experience and knowledge with e-commerce, we know what works and what doesn’t with both products and customers, for all businesses.
Do you know just how many different types of e-commerce there are?! Well, here’s a little more information about what e-commerce is- and if an e-commerce website is right for you.
What is e-commerce defined as?
Shopify defines e-commerce (electronic commerce) as the transfer of money and information to buy and sell goods and services on the internet. E-commerce is not only limited to the sale of physical products online but can be used to describe any commercial transaction on the internet. Two years ago, only 13.6% of sales were made from online purchases. Today, that number is expected to reach 19.5% in 2021, a 45.8% increase in e-commerce market share over two years.
E-commerce Trends and Predictions
What does this mean?
- E-commerce sales are predicted to increase steadily from $4206 trillion in 2021, to $6542 trillion in just 2 years! That’s an increase of nearly 56%!
- Reading user comments and reviews influence consumer e-commerce behaviour the greatest with 45%, with advertisements coming a close second with 44%. Reputation remains a key factor in influencing ecommerce sales.
- Although Google does have the highest voice search percentage among the top ecommerce players with 36.2%, it is not the only aspect to consider. VSO is becoming incredibly important to include within your ecommerce. As more people search using IoT devices, VSO is could be one of the main ways to increase traffic to your website.
Do you need an E-commerce Website?
An e-commerce website can be just right for you if:
- You sell a wide variety of products- An e-commerce website can be one of the most efficient ways for you to showcase and sell all your products. Websites can showcase far more items than in a shop confined by walls. So, if you have lots of different items on offer, an ecommerce website is probably right for you.
- You want to market to a wider audience- If you’re selling from a physical location, or even multiple, that’s still only a tiny percentage of the market. You’ll only be able to reach those within travelling distance to your shop. With an e-commerce website, you can market your products to be available to an entire country or more!
- You already have a website that gets a lot of traffic, but it is not for e-commerce- Many internet users expect the option to purchase items online. If you already have a lot of traffic going through your website, chances are you’re missing out on a lot of sales if you do not sell your products there. Upgrading to an e-commerce website would be great for you here. Since your website already gets a lot of traffic and has history on search engines, it’s likely to rank much higher than a brand-new e-commerce website.