OK so – you’ve created a business Facebook page, a Twitter account, an Instagram and possibly even a LinkedIn profile for your company, but you’re not getting the right amount of traffic or your pages aren’t growing in followers/likes? Here are some steps that will guarantee you to get followers, build traffic and get your brand image out in the public.
Step 1) Post consistently
Posting consistently can help boost your audience, slowly but surely. Having content flow throughout your social media platforms is super effective to keep your name and message out there constantly. You don’t want your post to get lost in the millions of others.
Step 2) Be concise and clear with your content
It’s great that you post your dogs and cats on social media, but it’s not ideal when starting up a business, unless you’re a veterinary, or have a passion for dogs and cats. When it comes down to social media marketing, the goal is to keep your market informed about topics related to your business. Making your point clear will help with gaining a specific target selection, getting lots of attention for your specific company/business and making sure your message doesn’t get lost online.
Step 3) Share, tag and comment & engage!
Getting involved with other communities can bring your community to life. Not only do you engage with others, but your comment or share will stick on your social profiles for other people to see who you’re engaging with.
Creating content that is ‘shareable’ and ‘relatable’ is vital to spread the message about your business. Once shared, it’s in the public sphere to start the conversation – try it!
Using the share button with all the social media profiles linked, like the ‘Tweet This!’ button on your website, also has the chance of your website visitors to share!
Step 4) The right time
Each social media platform has different times to upload with individual peak times. For example, Instagram is usually best to upload at around 9 pm however the best time to upload onto LinkedIn is usually business hours, or early morning around 10-11 am Monday to Friday.
Finding that sweet spot where your posts will be seen by a lot more people than just uploading at random times.
You can schedule posts for Facebook and Instagram using Creator Studio, a platform that allows you to push content whenever you want, giving you insights on how well your content is doing and what engagements you get from both social media platforms. We created a simple step-by-step tutorial on this! Check it out!
Step 5) Get all your content ready beforehand
Your content usually needs to be ready fast. Our advice is just to miss a month, and fully focus on creating a plan to what you’re sending out, how many times a day, on which platform. This way you can maximise your strengths to social media and manage your time effectively.
Those are our 5 key steps to gain followers on social media fast in 2020. Despite being very hard to constantly create fresh and new content, and you may burn out, using some sort of schedule to plan everything is essential to boost performance.