What is Social Media Marketing? If you’re using social media platforms to connect with your audience and build up your brand image, you’re using social media marketing! So, what are some great ways you can market your business or brand on social media for business success? Publishing great content often Engaging with your followers Posting…
What is Blockchain Technology? “Blockchain is a shared, immutable ledger that facilitates the process of recording transactions and tracking assets in a business network. An asset can be tangible (a house, car, cash, land) or intangible (intellectual property, patents, copyrights, branding).”1 In simpler terms, blockchain technology creates a single digital record of all the transactions…
Voice Search Optimisation (VSO) is an incredibly useful tool to bring your business higher up in voice search results, but how does it work? You can optimise your web pages to answer questions that people might ask through voice search by upgrading the information on your website to suit voice searches, by using more interrogative…
What is an interactive website? Most websites are probably considered interactive websites. This is because they contain lots of different types of software that create a diverse and engaging user experience.1 Examples of interactive actions2 Pressing play Skipping an ad Sharing Clicking Voting Playing a game Entering a location Using a simple tool (ex. budget…
The Internet of Things (IoT) are objects used in everyday lives that use software and sensors to independently connect and exchange data with other devices, such as your mobile phone, via the internet. How is the IoT made possible? The IoT can connect to cloud platforms and use machine learning and analytics. With widespread wireless…
What is a programming language? A programming language is “…a computer language programmers use to develop software programs, scripts, or other sets of instructions for computers to execute.” Each programme has its own syntax, which refers to words and spelling of key terms the programmer inputs into the specific programming language to carry out the…
What is metadata? Meta, in most usages, means an underlying description, summarising basic information about data. Metadata can be described as an electronic “fingerprint” that allows the information it describes to be identified and sorted.1 These descriptions can include the creator of the file, the name and date of when the file was modified and…
How is Computer Science Helping to Protect the Environment? In 2009, two hundred computer and environmental scientists gathered for the First International Conference on Computational Sustainability at Cornell University. The goal of the conference was to establish a research community around the field of computational sustainability, aiming to develop “…computational and mathematical models and methods…
What is Artificial Intelligence? Artificial Intelligence is a branch of computer science, where algorithms with certain sets of rules can simulate human intelligence are implemented in machines to perform tasks that would normally require human intelligence. AI systems can learn through the repetition of tasks where computer data is fed into the system.1 Today, AI…
What is a progressive web app and how do they work? A progressive web app (PWA) is categorised as application software accessed through the web, that can be viewed on the web or installed on mobile devices. PWAs are built using common web technologies, such as HTML, CSS and Javascript and are compatible with many…